Integriertes Marketing: Strategie, Organisation, Instrumente
- Author
- Prof. Dr. Rainer Busch, Prof. Dr. Rudolf Dögl, Prof. Dr. Fritz Unger (auth.)
- Publisher
- Gabler Verlag
- Language
- German
- Year
- 1995
- Page
- 661
- ISBN
- 978-3-409-13664-8,978-3-663-14767-1
- File Type
- pdf
- File Size
- 73.6 MiB
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