Power of Scandal : Semiotic and Pragmatic in Mass Media

Power of Scandal : Semiotic and Pragmatic in Mass Media

Author
P. Johannes Ehrat
Publisher
University of Toronto Press
Language
English
Edition
1
Year
2011
Page
424
ISBN
9781442686755,9781442641259
File Type
pdf
File Size
5.4 MiB

By examining the parallel worlds of media and public opinion, Power of Scandal uses an alternative heuristic for understanding mass communication that is both rigorous and sophisticated.

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