Integrated marketing communications
- Author
- Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
- Publisher
- McGraw-Hill Professional
- Language
- English
- Edition
- 1
- Year
- 1993
- ISBN
- 0844233633,9780844233635
- File Type
- epub
- File Size
- 1.3 MiB
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