Essentials of media planning: a marketing viewpoint
- Author
- Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
- Publisher
- McGraw-Hill
- Language
- English
- Edition
- 3
- Year
- 1993
- ISBN
- 0844235229,9780844235226
- File Type
- epub
- File Size
- 1.2 MiB
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