Marketing payback : is your marketing profitable?
- Author
- Robert ShawDavid Merrick
- Publisher
- Fianancial Times/Prentice Hall
- Language
- English
- Year
- 2005
- Page
- xi, 511 p. : ill. ; 25 cm
- ISBN
- 0273688847,9780273688846
- File Type
- pdf
- File Size
- 4.1 MiB
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