How cool brands stay hot : branding to generation Y
- Author
- Joeri van den BerghMattias Behrer
- Publisher
- Kogan Page
- Language
- English
- Year
- 2011
- Page
- xvii, 249 p. : ill
- ISBN
- 9780749462512,0749462515
- File Type
- pdf
- File Size
- 3.5 MiB
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