Marketing strategy and competitive positioning
- Author
- Graham J HooleyNigel PiercyBrigitte Nicoulaud
- Publisher
- FT Prentice Hall
- Language
- English
- Edition
- 4th Edition
- Year
- 2008
- Page
- xviii, 614 p. : ill. ; 25 cm
- ISBN
- 978-0-273-70697-7,0273706977
- File Type
- pdf
- File Size
- 49.5 MiB
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