Brand Breakout: How Emerging Market Brands Will Go Global
- Author
- Nirmalya Kumar, Jan-Benedict E.M Steenkamp
- Publisher
- Palgrave Macmillan
- Language
- English
- Year
- 2013
- Page
- 272
- ISBN
- 1137276614,9781137276612
- File Type
- pdf
- File Size
- 3.4 MiB
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