Cases in Marketing Financial Services

Cases in Marketing Financial Services

Author
Christine Ennew, Trevor Watkins, Mike Wright
Publisher
Elsevier Ltd, Butterworth-Heinemann
Language
English
Year
1993
Page
280
ISBN
978-0-7506-0661-5,0750606614
File Type
pdf
File Size
14.7 MiB

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

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