Building Brand Authenticity: 7 Habits of Iconic Brands
- Author
- Michael Beverland (auth.)
- Publisher
- Palgrave Macmillan UK
- Language
- English
- Year
- 2009
- ISBN
- 978-1-349-36844-0,978-0-230-25080-2
- File Type
- pdf
- File Size
- 1.2 MiB
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