Born to buy : the commercialized child and the new consumer culture

Born to buy : the commercialized child and the new consumer culture

Author
Schor, Juliet
Publisher
Scribner
Language
English
Year
2004
Page
275
ISBN
9780684870557,068487055X,9780684870564,0684870568
File Type
rar
File Size
270.8 KiB

Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children.

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