Building Stakeholder Relations and Corporate Social Responsibility

Building Stakeholder Relations and Corporate Social Responsibility

Author
Barbara Fryzel (auth.)
Publisher
Palgrave Macmillan UK
Language
English
Year
2011
ISBN
978-1-349-32377-7,978-0-230-30881-7
File Type
pdf
File Size
1.8 MiB

Explores how companies engage in CSR activities, how their corporate identity determines the way in which they perceive the stakeholders and, as a result, engage in dialogue-based relations with them.

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