Green Growth, Green Profit: How Green Transformation Boosts Business

Green Growth, Green Profit: How Green Transformation Boosts Business

Author
Roland Berger (auth.)
Publisher
Palgrave Macmillan UK
Language
English
Year
2011
ISBN
978-1-349-33056-0,978-0-230-30387-4
File Type
pdf
File Size
2.8 MiB

Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy.

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