The New Role of Regional Management

The New Role of Regional Management

Author
Björn Ambos, Bodo B. Schlegelmilch (auth.)
Publisher
Palgrave Macmillan UK
Language
English
Year
2010
ISBN
978-1-349-35975-2,978-0-230-27387-0
File Type
pdf
File Size
2.0 MiB

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

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