Brand Avatar: Translating Virtual World Branding into Real World Success
- Author
- Alycia de Mesa (auth.)
- Publisher
- Palgrave Macmillan UK
- Language
- English
- Year
- 2009
- ISBN
- 978-1-349-29999-7,978-0-230-23371-3
- File Type
- pdf
- File Size
- 1.6 MiB
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