The Visionary Package: Using Packaging to Build Effective Brands

The Retail Market Is In A Revolution Which Is Creating New Opportunities In A World Of Direct Connections, Where Information Is Exchanged Instantly And Geography Is No Longer A Barrier. This Book Contains Valuable Information And Guidelines For Marketers, Retailers, Manufacturers, Designers And Communication Professionals In Relation To New Opportunities For Brands And Products Through Packaging, Brand Identity And Creativity. By Herbert Meyers, Richard Gerstman.