Quantified: Redefining Conservation for the Next Economy

In His Book Whitworth Draws Lessons From The World’s Most Tech‑savvy, High‑impact Organizations To Show How We Can Make Real Gains For The Environment. The Principles Of His Approach, Dubbed Quantified Conservation, Will Be Familiar To Any Thriving Entrepreneur: Situational Awareness, Bold Outcomes, Innovation And Technology, Data And Analytics, And Gain‑focused Investment. As President Of The Freshwater Trust, Whitworth Has Put Quantified Conservation Into Practice, Pioneering The Model Of A “do‑tank” That Is Dramatically Changing How Rivers Can Get Restored Across The United States. The Stories In Quantified Highlight The Most Precious Of Resources—water—but They Apply To Any Environmental Effort. Whether In The Realm Of Policy, Agriculture, Business, Or Philanthropy, Whitworth Is Charting A New Course For Conservation. Introduction -- 1. A New Conservation For A New Era -- 2. Leading In A World Of Permanent Scarcity -- 3. Holding The Line Is Holding Back Environmentalism -- 4. Real Cowboys Fix Rivers -- 5. It’s The Environment, Stupid -- 6. Throwing Money At The Problem (and Missing) -- 7. Lessons From An Aussie Water Shock -- 8. Getting Clear On The Big Muddy -- 9. It’s Now And It’s Us. By Joe Whitworth.