Moment of Truth: Redefining the CEO’s Brand Management Agenda
- Author
- Andreas Bauer, Björn Bloching, Kai Howaldt, Alan Mitchell (auth.)
- Publisher
- Palgrave Macmillan UK
- Language
- English
- Year
- 2006
- ISBN
- 978-1-349-54745-6,978-0-230-20388-4
- File Type
- pdf
- File Size
- 13.6 MiB
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