Creating powerful brands in consumer, service and industrial markets
- Author
- Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald
- Publisher
- Elsevier/Butterworth-Heinemann
- Language
- English
- Edition
- 3rd ed
- Year
- 2003
- Page
- 467
- ISBN
- 0-7506-5980-7,9780750659802,9781417507849,1417507845
- File Type
- pdf
- File Size
- 6.8 MiB
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