The DNA of Customer Experience: How Emotions Drive Value

The DNA of Customer Experience: How Emotions Drive Value

Author
Colin Shaw (auth.)
Publisher
Palgrave Macmillan UK
Language
English
Year
2007
ISBN
978-1-349-35237-1,978-0-230-21081-3
File Type
pdf
File Size
2.0 MiB

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

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