Brand Page Attachment: An Empirical Study on Facebook Users’ Attachment to Brand Pages
- Author
- Barbara Kleine-Kalmer (auth.)
- Publisher
- Gabler Verlag
- Language
- English
- Edition
- 1
- Year
- 2016
- Page
- XVII, 239
- ISBN
- 978-3-658-12438-0,978-3-658-12439-7
- File Type
- pdf
- File Size
- 3.8 MiB
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