Strategic management in tourism

Strategic management in tourism

Author
Moutinho, L. (Eds.)
Publisher
CABI
Language
English
Year
1999
Page
326
ISBN
085199282X,978-1-84593-588-7
File Type
pdf
File Size
2.1 MiB

This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector.

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