Maximize Your School Marketing

Maximize Your School Marketing

Author
Johanna M. Lockhart
Publisher
Rowman & Littlefield Publishers
Language
English
Year
2016
Page
139
ISBN
9781475830002,9781475829990
File Type
epub
File Size
1.8 MiB

Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.

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