Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers
- Author
- Diederich Bakker (auth.)
- Publisher
- Gabler Verlag
- Language
- English
- Edition
- 1
- Year
- 2015
- Page
- 273
- ISBN
- 978-3-658-08220-8,978-3-658-08221-5
- File Type
- pdf
- File Size
- 2.2 MiB
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