Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics

Author
Stefanie Weiß (auth.)
Publisher
Gabler Verlag
Language
English
Edition
1
Year
2015
Page
143
ISBN
978-3-658-08671-8,978-3-658-08672-5
File Type
pdf
File Size
2.6 MiB

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