Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
- Author
- Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels (auth.)
- Publisher
- Springer-Verlag New York
- Language
- English
- Edition
- 1
- Year
- 2015
- Page
- 408
- ISBN
- 978-1-4939-2085-3,978-1-4939-2086-0
- File Type
- pdf
- File Size
- 5.6 MiB
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