Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
- Author
- Stephanie Hintze (auth.)
- Publisher
- Springer International Publishing
- Language
- English
- Edition
- 1
- Year
- 2015
- Page
- 259
- ISBN
- 978-3-319-11375-3,978-3-319-11376-0
- File Type
- pdf
- File Size
- 6.1 MiB
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