Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
- Author
- Naresh K. Malhotra (eds.)
- Publisher
- Springer International Publishing
- Language
- English
- Edition
- 1
- Year
- 2015
- Page
- 497
- ISBN
- 978-3-319-11100-1,978-3-319-11101-8
- File Type
- pdf
- File Size
- 134.3 MiB
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