Profiting from services and solutions : what product-centric firms need to know

Author: Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, Jim Salas, NC David S. Van Pelt Family Distinguished Professor of Marketing Chapel Hill, Kenan-Flagler Business School at the University of North Carolina
Publisher: Business Expert Press
Language: English
Edition: 1st ed
Year: 2014
Page: 116
ISBN: 1606497480,978-1-60649-748-7,978-1-60649-749-4,1606497499
File Type: pdf
File Size: 1.4 MiB

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