The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs
- Author
- Sören Köcher (auth.)
- Publisher
- Gabler Verlag
- Language
- English
- Edition
- 1
- Year
- 2015
- Page
- 163
- ISBN
- 978-3-658-09542-0, 978-3-658-09543-7
- File Type
- pdf
- File Size
- 1.9 MiB
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