Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation
- Author
- Alexander Brem, Éric Viardot (eds.)
- Publisher
- Springer International Publishing
- Language
- English
- Edition
- 1
- Year
- 2015
- Page
- 230
- ISBN
- 978-3-319-14522-8, 978-3-319-14523-5
- File Type
- pdf
- File Size
- 3.9 MiB
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