Exploring Discourse Strategies in Social and Cognitive Interaction : Multimodal and cross-linguistic perspectives

Introduction -- Discourse, Cognition And Society / Manuela Romano And María Dolores Porto -- Socio-cognitive Approach To Discourse -- From Butchers And Surgeons To The Linguistic Method : On Language And Cognition As Supraindividual Phenomena / Enrique Bernárdez -- Individual Differences And In Situ Identity Marking : Colloquial Belgian Dutch In The Reality Tv Show Expeditie Robinson / Eline Zenner, Gitte Kristiansen And Dirk Geeraerts -- The Persuasive (and Manipulative) Power Of Metaphor In 'austerity' Discourse : A Corpus-based Analysis Of Embodied And Moral Metaphors Of Austerity In The Portuguese Press / Augusto Soares Da Silva -- Discourse Strategies In Multimodal Communication -- He Construction Of Meaning In Multimodal Discourse : A Digital Story As A Case Study / Silvia Molina And Isabel Alonso Belmonte -- Multimodal Metaphor, Narrativity And Creativity In Tv Cosmetics Ads / Laura Hidalgo-downing, M. Ángeles Martínez And Blanca Kraljevic-mujic -- Multimodal Discourses Of Collective Memory / Malgorzata Fabiszak -- Exploring Discourse Strategies In Social And Cognitive Interaction -- Cross-linguistic (english-spanish) Perspectives -- Exploring Specific Differences : A Cross-linguistic Study Of English And Spanish Civil Engineering Metaphors / Ana Roldán-riejos -- The Use Of Metaphor And Evaluation As Discourse Strategies In Pre-electoral Debates : Just About Winning Votes / Mercedes Díez Prados -- A Text-world Account Of Temporal World-building Strategies In Spanish And English / Jane Lugea -- Gesture Structuring Strategies In English And Spanish Autobiographical Narratives / Ana Laura Rodríguez Redondo -- Index. Edited By Manuela Romano ; M. Dolores Porto. Includes Bibliographical References And Index.