Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
- Author
- William O. Bearden, Richard G. Netemeyer, Kelly L. Haws (eds.)
- Publisher
- SAGE Publications, Inc
- Language
- English
- Edition
- 3
- Year
- 2010
- Page
- 624
- ISBN
- 1412980186,9781412980180
- File Type
- pdf
- File Size
- 3.9 MiB
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