Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
- Author
- Howard S. Gitlow, Edward W. Wheatley (eds.)
- Publisher
- Springer International Publishing
- Language
- English
- Edition
- 1
- Year
- 2016
- Page
- 401
- ISBN
- 978-3-319-16933-0,978-3-319-16934-7
- File Type
- pdf
- File Size
- 142.5 MiB
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