Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
- Author
- Malcolm McDonald, Peter Mouncey, Stan Maklan
- Publisher
- Kogan Page
- Language
- English
- Edition
- 2
- Year
- 2014
- Page
- 328
- ISBN
- 0749468971,9780749468972
- File Type
- pdf
- File Size
- 2.5 MiB
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