Managing the Football World Cup

Managing the Football World Cup

Author
Stephen Frawley, Daryl Adair
Publisher
Palgrave Macmillan
Language
English
Year
2014
Page
264
ISBN
1137373660,9781137373663
File Type
pdf
File Size
873.7 KiB

Managing the Football World Cup explores areas often overlooked by project management and business studies researchers. Therefore considering the global impact of the Football World Cup it is time for a detailed examination of the planning, organization, management, implementation and related commercial features of this mega-sport event.

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