- Author
- Michael J. Baker (eds.)
- Publisher
- Macmillan Education UK
- Language
- English
- Year
- 1976
- ISBN
- 978-0-333-19821-6,978-1-349-15703-7
- File Type
- File Size
- 17.3 MiB
'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.
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