Brand Hate: Navigating Consumer Negativity in the Digital World
- Author
- S. Umit Kucuk (auth.)
- Publisher
- Palgrave Macmillan
- Language
- English
- Edition
- 1
- Year
- 2016
- Page
- IX, 141
- ISBN
- 978-3-319-41518-5,978-3-319-41519-2
- File Type
- pdf
- File Size
- 2.6 MiB
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