Marketing for Tourism

Travel and tourism are areas in which specialist marketing training is becoming essential. The approaches employed in these case studies will help to stimulate readers to learn from the experience of operators in the public and private sectors of travel and tourism.

Contents:
Wales Tourist Board - major issue;
Co-Op Travelcare - market research;
Youth Hostels Association - market segmentation;
Mersey Ferries - product modification;
Marches Cycles - pricing;
Air miles - marketing communications;
Great British city breaks - distribution;
The English Riviera - marketing destinations;
Granada Studio Tours - marketing seasonality;
Trusthouse Forte - business marketing/quality standards;
Peak District National Park - environmental impact;
British Tourist Authority - marketing overseas.