- Author
- David Asch, Cliff Bowman (eds.)
- Publisher
- Macmillan Education UK
- Language
- English
- Year
- 1989
- ISBN
- 978-0-333-51809-0,978-1-349-20317-8
- File Type
- File Size
- 41.2 MiB
Product Description
A collection which is part of the Open University integrated teaching system, this book is designed to evoke the critical understanding of students. There are readings covering the strategic management process, strategy formulation and managing strategic change.
Review
'Excellent user friendly text with good use of diagrams.' - Eileen O'Gara, Newham College of Further Education
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