Online Brand Communities: Using the Social Web for Branding and Marketing
- Author
- Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas, Sebastián Molinillo (auth.)
- Publisher
- Springer International Publishing
- Language
- English
- Edition
- 1
- Year
- 2016
- Page
- VIII, 253
- ISBN
- 978-3-319-24824-0,978-3-319-24826-4,173-175-176-1,189-190-193-1
- File Type
- pdf
- File Size
- 2.5 MiB
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