Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
- Author
- Linden Brown, Malcolm H. B. McDonald (auth.)
- Publisher
- Macmillan Education UK
- Language
- English
- Year
- 1994
- ISBN
- 978-0-333-61351-1,978-1-349-23392-2
- File Type
- pdf
- File Size
- 35.4 MiB
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