- Author
- Nicholas J. O’Shaughnessy (auth.)
- Publisher
- Palgrave Macmillan UK
- Language
- English
- Edition
- 1
- Year
- 1990
- Page
- XII, 286
- ISBN
- 978-1-349-10354-6,978-1-349-10352-2,978-0-312-03222-7,164-171-167-1,243-243-245-2
- File Type
- File Size
- 28.1 MiB
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
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