- Author
- Chris West (auth.)
- Publisher
- Macmillan Education UK
- Language
- English
- Year
- 1999
- ISBN
- 978-0-333-72178-0,978-1-349-14681-9
- File Type
- File Size
- 22.1 MiB
Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.
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