Brand Choice: Revealing Customers’ Unconscious-Automatic and Strategic Thinking Processes
- Author
- Randolph J. Trappey III, Arch G. Woodside (auth.)
- Publisher
- Palgrave Macmillan UK
- Language
- English
- Year
- 2005
- ISBN
- 978-1-349-52357-3,978-0-230-51420-1
- File Type
- pdf
- File Size
- 1.1 MiB
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