- Author
- Michele Fioroni, Garry Titterton (auth.)
- Publisher
- Palgrave Macmillan UK
- Language
- English
- Year
- 2009
- ISBN
- 978-1-349-30800-2,978-0-230-23351-5,978-0-230-23724-7,137-139-152-1
- File Type
- File Size
- 1.1 MiB
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
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