- Author
- Claude Hopkins
- Publisher
- McGraw-Hill Education
- Language
- English
- Edition
- 1
- Year
- 1966
- Page
- 336
- ISBN
- 0844231010,9780844231013
- File Type
- mobi
- File Size
- 419.9 KiB
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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