Advertising Promotion and Other Aspects of Integrated Marketing Communications
- Author
- Terence A. Shimp, J. Craig Andrews
- Publisher
- South-Western College Pub
- Language
- English
- Edition
- 9
- Year
- 2013
- Page
- 752
- ISBN
- 1111580219,9781111580216
- File Type
- pdf
- File Size
- 45.0 MiB
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