Why Killer Products Don’t Sell: How to Run Your Company to a New Set of Rules

Why Killer Products Don’t Sell: How to Run Your Company to a New Set of Rules

Author
Ian Gotts, Dominic Rowsell
Publisher
Capstone
Language
English
Edition
1
Year
2008
Page
194
ISBN
1906465266,9781906465261
File Type
pdf
File Size
1.5 MiB

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

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