Brand Breakout: How Emerging Market Brands Will Go Global
- Author
- Nirmalya Kumar, Jan-Benedict E. M. Steenkamp (auth.)
- Publisher
- Palgrave Macmillan UK
- Language
- English
- Edition
- 1
- Year
- 2013
- Page
- XX, 256
- ISBN
- 978-1-349-44674-2, 978-1-137-27662-9
- File Type
- pdf
- File Size
- 1.4 MiB
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